It has a clear and solid message behind it and carries a positive message. This publication has the potential to change peoples lives, even just in very small ways.
The design is modern and contemporary and will definitely be engaging for the first years as young creative people. The colours pop off each other very effectively and the off-white paper gives it a hand-made, raw sort of feel.
The small, A6 size makes the publication portable and easy to carry round in your bag or even your pocket, which makes it a useful tool for city life. Upon coming across a homeless person, people will be able to quickly refer to the booklet when considering what/if to buy a small gift for someone, or even to just say hello using their name.
We have managed to keep costs low which was one of our aims. The treasury tags were 2p each, the paper was 4p each and the printing was £1.50 per booklet, meaning the total the booklets cost is £1.60 to produce.
We also wanted to create something appealing to the freshers so that they were more likely to keep it, I think we have managed to achieve this as the vibe of the booklet is very edgy and grungy. The treasury tag could easily be taken out so that the cards can be displayed individually in their flats therefore getting the information out to more people.
We believe we have created a useful and effective guide that can be used by a wide variety of people around Leeds in order to play their part in making a small difference.
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