The whole aim of the social media is to create an initial buzz for the event by releasing bits of information through the use of gifs on social media (facebook, twitter, instagram). Initially starting with gif one, which gives very little away other than the logotype, CMYK colour swatch, and the triangle identity. In subsequent months another two gifs would be released announcing the date and finally the location. The final stage of the social media is to really create a sense of excitement by creating a countdown on instagram, which will then form the logo for ‘shaped’.
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