Wednesday, 10 May 2017

OUGD404 - Romek Marber


We were introduced to Romek Marber’s ‘Marber Grid’, used on his series of Penguin crime novel classics. Prior to the design of the grid layout, Penguin tended to favour simple typographic covers for their publications. Marber intricately analysed what was needed from the layout and designed his grid based on his observations. As the crime series was one of Penguin’s most popular and recognisable series, he decided to keep the familiar green hue of the covers, but chose a ‘fresher’ shade. By collating the typographic information and the colophon together within the top third of the page, he allowed for over two thirds of the cover to be used by the illustration, effectively giving the cover artwork the space needed to capture a browser’s attention and sell the book.




  

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