Flyer. Invite.
The invitations and flyers for the exhibition are both small, postcard sized and easy to distribute. The triangles have been used to cover the entire front of the designs, adding an element of curiosity – if people were to see these on a table, they would be intrigued as to what they were. The underside of both designs is where the text is placed, with the name and date of the exhibition acting as the main focus. A hint of the front design is included on the back to add an element of continuity. The same typeface is used throughout the designs, Avenir, in a variety of weights and sizes – this helps add consistency to the branding. Text is minimal and is kept straight to the point to avoid fuss or confusion. The slogan ‘be there or be square’ is included on the back of the invitation – this creates an element of humour and light-heartedness, whilst also playing around with the idea of ‘shapes’. The flyers would be distributed and placed around the city, found in shops such as Colours May Vary or other similar independent stores. The invites would be sent out to other creatives as their own invitation, adding a friendly and personal touch.
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