Overall, we are really happy with how the exhibition branding turned out. We believe it looks effective and engaging and has a direct link to the content of the exhibition - screen printing.
There is solid and interesting concept behind the name, Shaped, with the main focus on the people of Leeds. This links in with the ‘engaging’ requirement of the brief - people will be interested in the exhibition as it relates directly to them and things they may have experienced themselves.
The font choice is consistent and runs throughout the entire platform, which helps create harmony between all the different mediums and bring it together as one project.
The texture used is created via monoprinting using triangle shapes. Using this technique creates a direct link between traditional printing and also includes an alternative to screen print, which is the main focus.
Whilst there is depth behind the idea, it is presented in a simple and clear way that is both engaging and interesting for the public. The colours used are bright and eye-catching and add playful element - this is key for an art exhibition and the designs demonstrate this well.
We have received some excellent feedback about the presentation of the branding and its effectiveness at promoting and advertising the show.
In hindsight, it would have been nice to actually use the monoprint process to demonstrate our idea, but due to time restrictions this was not possible. We would have also liked to try printing on a variety of different papers and stocks but again, we were short for time. I have learnt to manage my time better during a project in order to get these sort of things produced.
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