After looking at using a label that wraps around the tin and can be removed, I started thinking about ways I could reduce wasted packaging further in order to contribute to sustainability.
I started thinking about how an ink could be used that you would wash off after use to reveal a plain tin behind.
The ink would be printed onto the tin using flexography.
The ink would then dry and cure and remain in place until it came into contact with water.
The consumer would simply place the tin under the tap and rinse the ink off, or even wipe off with a wet cloth.
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