OUGD503 - Responsive - Starpack - Coffee Development

In order to meet the criteria of the brief, you must produce a range (ideally 3) tins that can be sold together or separately. Once I had decided upon coffee, I started thinking about what flavours I could choose.

After some research into weird and wonderful coffee flavours, I settled upon 3;

Butterscotch
Hazelnut
Amaretto

I felt all three of these flavours had a luxury, decadent element to them that would suit the luxury element of the brief really well. All flavours are rich and have an upmarket vibe to them which I feel makes them ideal choices for the range.

I then proceeded to write a short descriptive line about each flavour that could be situated on the packaging in order to help customers choose which flavour to purchase.


Using words such as 'deliciously', 'rich', 'romantic' and 'elegant' again helps enforce the idea that this is a luxury product, therefore appealing to a particular target market.