After deciding on the three flavours of coffee, I started doing some basic experimentation with layout to see how and where the different elements could fit together.
I was thinking about the placement of the elements and where they would work best such as how big the logo should be, where it should be situated, how much attention needs to be drawn to the brand name etc.
I also thought about how the elements would fit if they were to be printed on a particular shaped label, rather than on the entire tin/box.
Above: experimentation with both oval and square wrap around labels.
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