Wednesday, 28 February 2018

OUGD503 - Responsive - MBTW - Target Market


I have noted down a few pointers based around the target market for the business;

- Age - older, perhaps somewhere between 30-40+

- Interests - traditional craft, vintage items, natural materials, wildlife/nature?

- Willing to pay a little extra for handcrafted, detailed items


These factors will influence my design process and by looking at these I will be able to appeal to the correct audience in an effective way.

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