After deciding upon the name 'Ristretto' and settling upon the typeface 'Abuget', I started thinking about creating a strapline/tagline that could run alongside the main name.
I came up with a few ideas;
-Italian Brewed Coffee
-Brewed Coffee From Tuscany
-Italian Roasted Beans
After asking a few people for feedback, it was decided 'Italian Roasted Beans' would be most appropriate. I set about deciding on a secondary typeface that would work in harmony with the main Abuget typeface.
I looked at using the same Abuget typeface for the strapline, Baskerville Old Face and AR BONNIE.
Using Abuget for a smaller typeface made the writing too illegible and didn't work well with the main name. I chose AR BONNIE as a potential typeface as I felt it had an art deco/Italian vibe to it, but I didn't like how it looked against Abuget, the two clashed too much. I ended up deciding on Baskerville as I felt it was a clean, simple typeface with a luxury edge to it that complimented the script style nicely.
I placed the tagline underneath the logotype, arranged slightly to the right as to fit with the long flick of the 'R'.
No comments:
Post a Comment