To kickstart my initial design process, I started looking at different typefaces that could work for the 'hot fresh pizza' name. This is actually the company name, and I wanted this to be clear, whilst also looking like a way to 'describe' the food.
I tried a variety of different styles, from sketchy and handwritten to more futuristic ones. The handwritten styles looked too messy, whilst the futuristic styles lost that authentic, rustic feel that pizza branding usually has.
One particular typeface I felt was working really well - Bebas. The sans serif style was modern and contemporary, and looked particularly good capitalised.
I liked how the three words looked as one - 'hotfreshpizza.'. It had a modern yet quirky element and very to the point - this is hot fresh pizza, and that is that.
I started playing around with how this could potentially look on an actual pizza box, layout-wise.
I quite liked how it was functioning, especially as three words on top of each other - again it implied that bold statement that this is 'HOT. FRESH. PIZZA'.
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