Monday, 29 April 2019

OUGD603 - Pizza Box Rebrand - Finalizing Designs


I came to the decision that the white text worked best against an unbleached card background, with the illustrations in a different colour for each word.

I started to finalise the format, playing around with layout to see what worked and what didn't.

I tried adding circles around the text but felt this didn't look right with the illustrated style. I tried a more hand-drawn style, but it was too much.

I also experimented with a drop shadow on the text, but this didn't look as fresh and modern as the version without.




After some peer feedback, I eventually settled on a final design;



The logotype was placed quite large in the center of the box. This made the text the main focus, whilst remaining modern and simplistic.


Underneath, I added a phone number and 'caution: hot!' in the same typeface. I didn't want these piece of text to take away from the main logo, so kept them relatively small.

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