OUGD603 - Pizza Box Rebrand - Design Development

Whilst I was quite happy with the typeface, Bebas, I felt that the design was lacking something a little extra. I wanted it to look contemporary yet still have a fun and quirky edge.

I started playing about with the pen tool, and ways I could add little illustrations to the text.

I tried to think of things that were relevant for each word, for example;
-hot = steam lines
-fresh = zingy, fresh burst lines
-pizza = crust and end of slice, or two lines to represent thickness of pizza base




I then started looking at ways to add colour to this, as the client had requested that I keep both the red and green shades. I swatched these from an image on the existing packaging.

Trying different variations;

Once I pretty much happy with the logotype, I then started applying it to a square box shape to see how it would function on the actual packaging. I experimented with a variety of colours for the actual box;