OUGD603 - Baby Brand Collab - Posters

Once I had mocked up the designs onto the clothing/imagery, I started putting together some posters to advertise the clothing.

We started thinking of names for the collection - obviously relating to the space theme. I came up with the idea of 'The Lift-Off Collection' - and we both instantly agreed this worked really well.

We looked at secondary typefaces to have the other bits of text in;



We felt that one of the original typefaces, Geosans Light, functioned best alongside the main typeface. It was simple, light and sans-serif - added an element of formality and luxury whilst remaining minimalist.

We also had the idea to add a 'Spring/Summer 2019' to the posters/logotype - again to allude to the idea of this 'collection'.




We placed these elements onto one of the images;


The result was simple yet effective. We then thought about adding the name of the product and the price on there, so that consumers who see the posters know exactly what the item is (so they can buy it!).

Same typeface;


Example;




Other examples;
  

  

We didn't want the prices to be too in your face, just nice and subtle, and I feel we achieved that with the typeface and colour palette choice.