As a short 1 day brief I have decided to complete the Owlcotes logo brief.
Pudsey Waterloo Primary School and Primrose Hill Primary School are merging later this year to form Owlcotes Multi-Academy Trust.
They aim to offer children, ages 3-11yrs, a happy, caring and stimulating learning environment where pupils can experience a broad and balanced curriculum, where is it safe to experiment and overcome setbacks, whilst inspiring them to become lifelong learners.
Commission:
Owlcotes Multi-Academy Trust are looking for an artist to design a new logo, to celebrate the union of the two schools and welcome the new academy.
The logo will be used online (website, social media, etc.) as well as in print (letterheads, promotional materials, official documentation, etc.) and, as such, should be simple yet eye-catching and recognisable.
Due to the new name, they would like the logo to feature an owl in flight, or an owl’s wings, and allow space for the addition of the new school motto (wording to be confirmed).
Owlcotes Multi-Academy Trust are offering £250 to the chosen artist for full use of their design.
I decided to have a quick look at both websites for the two different primary schools in order to get a feel for them.
Both websites were colorful, although perhaps Waterloo more so. I felt Waterloo's website was more geared up for a child audience, as it was brighter, softer (curved type) and had cartoon characters on the homepage.
Primrose Hill was slightly more geared towards parents, with a sharper, plainer typeface, no 'fun' graphics and lots of text.
Regardless, both websites alluded to primary school children and included some of the classic things you would expect to see, such as primary, bright colours.
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