Once Abi had sorted us a final pattern to use for the packaging, it was my turn to start creating the branding/labelling.
Using the Treasured driver boards, we took a few words which we thought may be good as potential brand names.
After some discussion we decided 'embrace' would be the best choice as it had the most positive connotations for the brand.
I then started playing around with different typefaces that may be suitable.
I tried a variety of serif and sans-serif typefaces, along with a handwritten script style.
After some discussion we decided that the large capitalized type, Perpetua Titling MT, with wide kerning would be the best choice.
We felt that this type worked well with the light nature of the illustrations and the serif, capitalized style gave off a luxury and expensive vibe.
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