OUGD503 - Responsive - Collab - Developing Products Labels

After deciding on a name and slogan, we chose 3 different products to showcase the branding.

- Anti-ageing cream
- Hydrating hand cream
- Calendula cleanser

We felt these three products were the most appropriate for the target market and were very suited to the sort of audience we were after.



I started putting together some basic descriptions and ingredients lists to mock up on the labeling.


I started experimenting with layout and how these elements could function on a basic square label.




I decided that the slogan wasn't working in the placement I had it in, so I chose to widen the kerning and have it spread out underneath the logo, which I felt worked a lot better visually.


Set of 4 basic labels;