After some brainstorming, me and Abi both decided go with the 'Treasured' driver for our project as we felt it would fit best with our own individual working styles colour/vibe-wise.
Together we put together our own concept board taking from the original mood board Wilkos provided us with.
We chose to call it 'Calming Botanicals' so we could use that as out main focus for the branding.

Using some Pantone swatches we created a workspace in which we were able to see all the different elements to the brief, allowing us to stay grounded and connected with the initial roots.

No comments:
Post a Comment