I tried a different variation of the labels instead in a circular shape, which I did like but felt they didn't flow with the serif typeface as well.

I also started creating the labels for the back of the products with the instructions and ingredients. I used the secondary typeface, Clear Sans Thin, for this text as it was clearer and easier to read than the main type. I chose to have it set in capital letters as it flowed better with the rest of the design.

Using Illustrator I live-traced some of the drawings Abi had created, and then coloured them using our chosen palette.

I started playing around with having some of the drawings on the label to represent the different products and help differentiate between them. I actually really liked this idea and felt it worked well, but for the smaller labels they had to remain without any imagery due to obvious spacial issues.

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