After picking the brand name and settling on a typeface, we decided to come up with a slogan that could come underneath the brand and add a memorable, catchy element.
We wanted something fairly simple and something that could represent the brand in a couple of words;
We did like 'All natural, all you' but when placed with the brand logo it wasn't working having punctuation with it - the commas and full stops looked too out of place.
Eventually we settled on 'naturally you' as we liked the short snappyness of it and felt it was appropriate for the brand.
To go alongside the main typeface, Perpetua Titling MT, we chose a secondary typeface that would be suitable for the body copy/text. The light, thin nature of this font worked well with the illustrations.
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