OUGD503 - End of Module Evaluation

Overall I have really enjoyed this module, despite finding it quite challenging at times!

Answering the live competition briefs is something I found particularly exciting as it allowed us to 'get into the real world' as such rather than just working on briefs given to us by the university. The possibility that we may be chosen or win any of the competitions is something I found really engaging and helped hold my interest throughout the module.

I also enjoyed working on briefs for small/short amounts of time. One thing I believe I struggle with is remaining interested and engaged throughout a whole project and I do tend to become less 'involved' with the particularly long briefs. Working on certain projects for just a day or two is something that I really enjoyed as it was great to see a brief started and finished within such a short amount of time.

On the other hand, I do think that this was detrimental sometimes as my outcomes were not always as refined as they could have been had I spent more time working on them. For some briefs, the short time constraints worked well and I believe they actually led me to produce a better outcome than if I had spent ages on it. Similarly, I do think some of the projects I undertook needed more time spent on them than I did and this in turn led to final outcomes not being as refined as they necessarily could have been.

I have learnt a lot from this brief in terms of how to manage my time and how to weight the time spent on each section of the projects properly. On the shorter briefs, less time was allowed for the research stage, which meant that sometimes my ideas were not as informed as they were on the longer briefs where I had more time for some in-depth research.

I have also learnt that spending a shorter amount of time on a project works better for me as it keeps me interested and I do believe I personally produce better work under a greater time pressure.

In general I am happy with how this module went and I have learnt a lot about not only the design process but myself as a designer along the way.

OUGD503 - Responsive - Collab - Finished Products

Products;


Products Rear View;


Large Boxes;













Smaller Boxes;

OUGD503 - Responsive - Collab - Creating Secondary Box Packaging

After placing the pattern and labels onto the products, I started thinking about boxes and other secondary packaging for the products.

Again, is started by simply placing the pattern straight onto the box.



Personally in this case I felt it worked quite well, so I followed by simply placing the labels on to the boxes.



I did a similar thing was flatter, wider style, which depicts the labels without the illustrations.

OUGD503 - Responsive - Collab - Placement onto Products

After creating the branding and labels for the products, I started playing around with the placement of the pattern and other elements onto the actual products.

I started by basically placing the full pattern onto the containers without any extra adjustment.



We also chose to have the cap colour the same swatch as the pale pink from our palette which we felt worked nicely.



I then experimented with placing a label onto the ageing cream.



Whilst I liked the idea,I wasn't sure the full pattern was working as a background.




I started experimenting with placement of different elements of the pattern on the actual product. This one had too much white empty space.





I then thought it may look better with the label that had the imagery on it, so played around with that.

   

I still felt there was too much white space, so I decided to take separate elements from the original pattern and place them onto the bottle in a way I felt would work best.



I did the same thing with the hand cream - with it being a wide, flat container I had to really manipulate the pattern to suit the shape.

  



I followed the same method for the other products;



Rear view;

OUGD503 - Responsive - Collab - Further Development

I tried a different variation of the labels instead in a circular shape, which I did like but felt they didn't flow with the serif typeface as well.


I also started creating the labels for the back of the products with the instructions and ingredients. I used the secondary typeface, Clear Sans Thin, for this text as it was clearer and easier to read than the main type. I chose to have it set in capital letters as it flowed better with the rest of the design.



Using Illustrator I live-traced some of the drawings Abi had created, and then coloured them using our chosen palette.



I started playing around with having some of the drawings on the label to represent the different products and help differentiate between them. I actually really liked this idea and felt it worked well, but for the smaller labels they had to remain without any imagery due to obvious spacial issues.

OUGD503 - Responsive - Collab - Developing Products Labels

After deciding on a name and slogan, we chose 3 different products to showcase the branding.

- Anti-ageing cream
- Hydrating hand cream
- Calendula cleanser

We felt these three products were the most appropriate for the target market and were very suited to the sort of audience we were after.



I started putting together some basic descriptions and ingredients lists to mock up on the labeling.


I started experimenting with layout and how these elements could function on a basic square label.




I decided that the slogan wasn't working in the placement I had it in, so I chose to widen the kerning and have it spread out underneath the logo, which I felt worked a lot better visually.


Set of 4 basic labels;

OUGD503 - Responsive - Collab - Picking Slogan/Tagline

After picking the brand name and settling on a typeface, we decided to come up with a slogan that could come underneath the brand and add a memorable, catchy element.

We wanted something fairly simple and something that could represent the brand in a couple of words;



We did like 'All natural, all you' but when placed with the brand logo it wasn't working having punctuation with it - the commas and full stops looked too out of place.




Eventually we settled on 'naturally you' as we liked the short snappyness of it and felt it was appropriate for the brand.



To go alongside the main typeface, Perpetua Titling MT, we chose a secondary typeface that would be suitable for the body copy/text. The light, thin nature of this font worked well with the illustrations.

OUGD503 - Responsive - Collab - Initial Branding

Once Abi had sorted us a final pattern to use for the packaging, it was my turn to start creating the branding/labelling.

Using the Treasured driver boards, we took a few words which we thought may be good as potential brand names.



After some discussion we decided 'embrace' would be the best choice as it had the most positive connotations for the brand.





I then started playing around with different typefaces that may be suitable.

I tried a variety of serif and sans-serif typefaces, along with a handwritten script style.


After some discussion we decided that the large capitalized type, Perpetua Titling MT, with wide kerning would be the best choice.





We felt that this type worked well with the light nature of the illustrations and the serif, capitalized style gave off a luxury and expensive vibe.