Overall I would say I am happy with the final outcome.
It is very appropriate for the target audience, young adults, and uses humour and quirkiness to keep them interested. The 1970s collage combined with a more modern, contemporary typeface/house style are a great juxtaposition and give the publication a unique element.
The colour scheme sways away from heavy use of green, which is again a nice contrast with the actual
publication title, ‘Green’. Again, it also adds a unique element as the majority of books about indoor plants are primarily green based colour-wise.
The overall aesthetic and ‘feel’ of the publication matches up with the independent vibe I wanted and suits the sort of places the publication would be sold, e.g Urban
Outfitters. The paper stock is cheap allowing for
inexpensive production costs.
The Chinese staircase spine adds an interesting hand-crafted element, a contrast between the strong and contemporary graphics within. This also links nicely back to the natural and ‘hand-grown’ element of
gardening.
Improvement wise, I would have liked to have produced more content given the time. I also think the publication may have benefited from a thicker/maybe even
hardback cover to give it a more keepworthy feel, rather than the thin, throwaway impression it may give out now.
I would also liked to have pushed the publication further and looked at how I could use the collages in the best way - in early stages I looked at creating the publication in the style of a 1970s housekeeping magazine, but this became too complicated. Given the time I would have liked to explore this a bit more in depth.
After receiving feedback from peers I believe my
publication is effective and puts across the message that I was hoping for - indoor plants are cool, interesting and accessible for a younger audience.
No comments:
Post a Comment