Something that is prominent in Swedish design is geometric patterns. This led me to start looking into how this could be incorporated in the branding.
I came across geometric lettering and thought this could be a really interesting style to use within the website, linking in with the roots of the company.
Using the alphabets as inspiration, I looked at creating my own logotypes.
I'm not sure yet whether these are going to be approriate and flow well with the rest of the app, so I am planning on exploring some other approaches before I make a final decision.
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