Now that the branding and photography are in place, I have started with a few initial designs for the app.
I chose to start with the loading screen/first screen that will be seen after the user clicking on the app.
I experimented with a few different ways of laying this out, deciding how big the image should be, how big the logo should be in comparison, where other elements should go etc.
I had a look at having a 'log in' or 'enter' button, but I felt this over-complicated the initial loading screen, so I chose to move away from that.
I also looked at just having the logo with a loading circle on a plain white background, but I felt this was too cold and harsh - not friendly or welcoming enough for the parents.
Eventually I settled on having a large image positioned slightly off screen, leaving an area of blank space to allow for the logo and loading circle to fit comfortably on the page.
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