OUGD504 - Design for Screen - Personas

Using my research into the baby clothing market, I have put together a few personas of typical customers who may be engaging with the app/website:


Kathryn;
- 32
- 2 under 2, one boy age 8 months one girl age nearly 2
- Earth mother
- Married only a couple of years
- Lives in countryside
- Into natural materials/healthy living/eco friendly
- Paints in spare time
- No plans on going back to work now she's a mother but used to work in organic cafe
- Will probably just keep having babies
- Reads books


Beverley;
- 36
- Working class, down to Earth
- Married 10 years - husband works in building trade
- 4 boys, aged 9, 7, 5 and new baby 3 months - unplanned
- Takes kids to football etc
- Works in a bank
- Loves a glass of wine on a night


Kate;
- 24
- Married 9 months - husband is businessman
- Newborn baby girl
- Works in salon doing nails etc
- Drives Fiat 500
- Lives in new build home on new estate
- Goes to the gym
- Long hair, always looks glam


Simon;
- 30
- New first time dad
- Buying clothes for son
- Married 3 years
- Works as a debt adviser
- Loves a pint with the lads
- Wants a 'mini-me' in his son
- Watches football


June
- 68
- Widowed
- Has son 43 and daughter 38
- Grandma to 2 girls - age 3 and 9 months
- Loves knitted baby clothes - knits herself
- Bakes on a weekend
- Grey hair and glasses but likes to stay a bit glam
- Watches Strictly Come Dancing religiously