The River Island app wasn't as sleek as the other two apps on first impression - the first screen was almost cheesy - there was an image of a phone, with the app screen on it - unnecessary and unneeded when you are actually already ON the app.
After clicking 'start shopping' (didn't like that) I was met by a fairly cluttered homepage that had both a top and bottom navigation bar.
I chose the 'women' category and was met with ANOTHER modular grid style layout to display the products - this was kept fairly simple with just the price displayed underneath.
After choosing a product, I was taken to a screen where the image of the product was in the middle, surrounded by other bits of info/navigation bars. I found this fairly cluttered and didn't like all the extra distractions away from the product.
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