OUGD504 - Design for Screen - Finalising and Defining the Brief/Outline

Problem

There are are practically no existing apps that sell baby clothes, and new parents rarely have the time to sit down at a computer and spend hours scrolling through an entire website.



Brief

An up and coming Swedish baby clothing brand called små (Swedish for 'small') are wanting to launch their company via an app that makes it simple, quick and easy for new parents to browse and purchase new clothes for their baby.


Target Audience

små has a large and varied target audience, mainly mothers/parents. There is a strong chance the clothes may also be purchased as gifts by other family members such as grandmas/aunties/etc. The company will be selling traditional style gender neutral clothing, so parents who prefer this type of clothing are more likely to shop on the site.


Competition

- Scandiborn
- Jamie Kay
- Claude & Co


Requirements

- Gender neutral
- Swedish roots
- Easy to use/navigate