I decided to look at the ASOS app to gain some knowledge on how other successful clothes apps function.
I was impressed with the first opening page after clicking on the app - it was a wide screen moving video showing a variety of people wearing/modelling the clothes etc, with a simple bar at the top to set your currency, and then a women's/men's category button.
After selecting the women's category, I was taken to this page. It featured large, high res images of models wearing clothes, with an image for each category. I chose partywear as it was the first one on the screen.
I was then taken to the 'partywear' category, where there was modular grid style layout displaying the products. There was a simple bar at the top, to narrow your search.
Choosing an item, the screen was then changes into another large, widescreen image of the product, with the information underneath. I noted that there were buttons to 'save' products and to 'share' them via social media.
I screenshotted the above page and was surprised when this came up (see below). It was an in-app page that noted I had screenshotted this particular product - it then gave me the option to send this to friends or share via social media without even leaving the app. I thought this was a great way to promote the brand/company and grow the business.
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