OUGD603 - KFC YCN - Brief

For the competition brief, I'm thinking of doing the YCN KFC brief. I actually did the KFC brief last year for YCN but I never fully developed it or submitted it, which I felt was a shame because I really liked the way it was going and I knew I could've done more with it.

Every day 1,000s of cooks in KFC’s prepare chicken by hand. No one knows. No one believes it.
The creative challenge is to create a campaign that communicates that KFC chicken is hand prepared in restaurants by trained cooks.
Previous campaigns by KFC to communicate this message have failed to cut through, either by not being distinctive enough or not being bold or interesting enough. Your submission needs to deliver the message of handmade in a bold and disruptive way that will make people take notice.
Any form of submission is welcome within any creative discipline. Your execution can be in any format you choose and you have full flexibility across channel, from print, to experiences and events, to digital campaigns, social media, out of home posters or even film.
Any film or animation submissions should be no longer than 90 seconds. It can be one execution within a single channel, or parts of a whole multi-channel campaign.
Whatever medium the key is that your campaign disrupts and gets people to take notice.

 Last year I used contemporary collage for the bucket design. I love this style and think its quirky and different, so I think I would like to go with this theme again.

Last year's work;