Final image submitted as PDF;
On my submission board I used the more typical colours as my main design, but I still wanted to show/add the alternative colourway incase the judges wanted to see a more playful version. I also added the black and white outline to show how the mascot could function just as lines or without colour.
Statement;
I believe my design answers the brief
really well as it is sporty, fun and appropriate for children.
I wanted the lion to have friendly facial expression to minimize the scary, aggressive stereotype of the animal - I chose a big smile and friendly eyes to counteract this.
The body language of the lion is also fun and relaxed, with the tennis racket in one hand the ball in the other – almost as if the lion is offering the children the ball itself, inviting them to come and play!
I also included an alternative colourway in which the lion’s hair is the same colour as the tennis ball – I believe this is a fun and playful way of linking both the lion and tennis itself, as if the mane is made from a giant tennis ball!
I wanted the lion to have friendly facial expression to minimize the scary, aggressive stereotype of the animal - I chose a big smile and friendly eyes to counteract this.
The body language of the lion is also fun and relaxed, with the tennis racket in one hand the ball in the other – almost as if the lion is offering the children the ball itself, inviting them to come and play!
I also included an alternative colourway in which the lion’s hair is the same colour as the tennis ball – I believe this is a fun and playful way of linking both the lion and tennis itself, as if the mane is made from a giant tennis ball!
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