OUGD603 - Cherrytree Bakery Brief - Colour Palette and Further Development

Once I had come up with the logotype I was happy with;



I realized I was lacking inspiration for a colour scheme or any other graphics to go alongside this.

For some quick inspo I typed 'patterns' into google.



There was one image that instantly stood out to me;

I just loved the colours used in this design. The mustard shade really popped out alongside the more neutral tones. It had a modern and fresh feel, yet also a cozy vibe.

I started experimenting with this in Illustrator;


Refining the logotype slightly;


Using rulers and guides to check alignment




Trying out the logotype on coloured background;


I then started to think about creating my own pattern to go alongside the logotype. This would feature of things such as the tissue paper around the cupcakes/muffins/cake you have purchased from them.

I wanted to go with a circular theme and take the 'o' as the main focus of the pattern. The circle represents the circular motion of the dough hook as it mixes.

OUGD603 - Cherrytree Bakery Brief - Developing Typeface

I have been having a real crisis with the typeface to use for this project. Nothing was working with the 'g' in 'dough' and it was beginning to become a real struggle. After some deep searching, I found this typeface called 'Rockness':

I really liked the hand-crafted/artisan feel to this typeface. It had a luxurious, premium feel, and the brush script alluded to the 'hand-finished' element of the brand.

I started exploring with different ways of using the type;


I also looked at included a dough hook alongside the text but this simply didn't look right.


Playing around with the type of a neutral background (represents card/cardboard);



I wanted to see if I could have the text more condensed rather than in one long line, but as usual, the 'g' was causing me real issues in terms of allowing the words to be close together;



To try and solve this issue, I looked at using the uppercase G rather than lowercase. This stopped the low ascending g interfering with the word underneath.  I quite liked how this looked, but this G was off - it was a different width to the other letters, and there wasn't much I could do about this due to the bespoke nature of the script style.


I just wasn't sure that a script style was working with the name at all. Whilst I love this style and feel it is appropriate for the brand, something was just too off.

I went back to basics and started looking at bolder, simpler, sans-serif typefaces. I found one named 'Couture' that I was instantly drawn to.


I quite liked how strong the name looked in this typeface;



However I wasn't sure whether this was just too plain.

I came across this image and was really drawn to the ampersand - smaller and underlined. I loved how this looked and wondered if I could work with it in my own designs.



I started playing around with underlining the 'o' in 'dough', and then the 'o's in 'hook'. I was quite keen on how this looked, so I tried it with every vowel in the name - this just didn't look right, so I reverted back to just using the o's.


After some further development, I created what I thought worked best;



I was really happy with how this looked - it had a modern/contemporary/quirky edge to it, whilst still keeping a high-quality and luxurious vibe. Underlining the 'o's could also have other hidden/deeper meanings - the 'o's are the cakes/muffins. The o's represent the circular turning of the dough hook itself. Etc etc.

OUGD603 - Cherrytree Bakery Brief - Further Developments

I felt like the navy blue and baby pink colour scheme just wasn't working in terms of the context of the brand. It was too girlish and 'fun'. However, I came across this image online and was instantly drawn to the colours. I 

Playing around with colour palette;









I looked at more playful, less static layouts;



I decided this colour scheme just wasn't working either! I wanted something lighter and more delicate, as the palettes I had used so far had been too murky.

Playing around on Adobe Kuler, I created this palette;


I liked the light, airy, pastel nature of the swatches. I started to experiment with this.








I came to the conclusion that the typeface I had chosen simply wasn't working. Trying to arrange the type alongside the hook was impossible. The only way it worked was having the text horizontal in one line. Anything else did not fit together - the g on 'dough' was intrusive to any letters below and made it hard to put the text in a close formation.

I came across a typeface named 'Serenity' and I was instantly drawn to it. I felt it could potentially work well in tandem with the MADE Canvas type, and the pastel colour scheme.



Exploration with the two typefaces;

OUGD603 - Cherytree Bakery Brief - Design Developments

During some research, I came across this image online;

I just love the colours used in this pic! The navy blue and baby pink contrast each other really nice and I feel like it gives off a fun and contemporary vibe.

I started exploring with different formations and layouts with this colour scheme;

I wasn't sure such a static approach was working so I started looking at more of a circular style;

OUGD603 - Cherrytree Bakery Brief - Initial Designs

After some deliberation, I have decided to go with the name 'The Dough Hook'. I felt like having the name as 'the ___ _____' gave off quite a decadent vibe, and the dough hook relates to the equipment that would be used. It adds a nice 'homemade' feel.


I started playing around with different typefaces and looks. I was quite keen to have serif typeface as I felt this added a level of formality, luxury and decadence.



I really liked this particular typeface 'MADE Canvas'. I liked how the serif added a formal element, yet the typeface still had a contemporary and modern feel.




I felt that a strapline would be beneficial for the branding as again, it adds that luxury element. I took words from the brief to put one together. 'premium hand-finished products'. I loved how this came across underneath the brand name, so I tried out a little mockup to see how it could look.
 


It was also important to me to start thinking about a potential logo/imagery as well. I wasn't sure this would necessarily be needed at first, and thought that I might just go with text rather than an image, but because the brand name was referring to an object, I felt that maybe the object needed to be pictured/shown.

I researched images of 'dough hooks' and started experimenting with them within Illustrator.



Experimenting with different widths/thicknesses/effects;



I really liked how the 3rd hook looked - the difference in the width/thickness of the strokes stood out to me as I felt it matched really well with the MADE Canvas typeface - which also varies in stroke width.

OUGD603 - Cherrytree Bakery Brief - Initial Ideas

I have started thinking about potential names for the sister brand of Cherrytree.

The sister brand will  be selling premium, indulgent, hand-finished products so I want something that will represent this.

Potential names;

-The Cooling Rack
-Bread + Butter
-Layers
-The Dough Hook
-The Rubber Spatula
-Queen of Tarts

Other related words to play with;

-bake
-batter
-beat
-blend
-drizzle
-dust
-fold
-glaze
-soft peaks/stiff peaks

OUGD603 - Ace Tennis Brief - Product Mockups

I created some quick basic mockups of the mascot 'in-situ' just to get a feel of how it could potentially look.