Thursday, 24 January 2019

OUGD603 - New Choice - Logo Development


I really liked the Taken By Vultures typeface from my initial explorations, so I started to play around with it further.

Just using some quick rearranging, I came across this formation that I was really intrigued by.

I loved the way the N and C joined together as one, creating an elegant yet modern and contemporary vibe. Despite joining the two letters together, the text remained really legible, which it needed to be on some important packaging.

I then started playing around with different ways of incorporating the foliage into the logotype.

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