I found that the level of graphic design varied depending on the price of the cake - the more basic ranges with budget cakes had plain and simple packaging, whilst cakes from premium or luxury ranges tended to pay more attention to detail with the packaging.
Tesco's Finest - dark colours - luxury, decadance, - pictures of cake - window to cake
Morrisons Smiley Crocodile Cake - childlike, bright colours, patterns, fun typography
Cadburys Flake Cake - typical Cadburys colours used , fun graphics
Thorntons Cake - simplistic packaging, feminine, floral style motifs
Morrions The Best - dark colours - luxurious, simplistic graphics and typography
Morrisons Own - very simple and basic design, bordered box, cake name
Marry Berry Cake - focus on chocolate curl imagery, image of herself, crown implies indulgence or status
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