After some experimentation with the logotype, I was finding it quite hard to visualize how this would function on the actual packaging.
In order to help with this, I created some basic rectangular shapes to replicate the potential shape of the box/packaging. I placed the logotypes onto the shapes, and then added some basic info I took from the original New Choice packaging.
I was really keen on how the two typefaces bounced off each other - they were a great match in creating an equilibrium between gentle femininity and contemporary design.


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