Clearblue - probably one of the most modern, up to date brands on the market. No1 doctor recommended brand - most popular. Packaging slightly more modern than other brands - blue adds a fresh and calming element. Logo fairly current. Addition of pink - hints towards feminine nature of product.
First Response - similar to Clearblue in packaging style - 'glowing' element to graphics - what could this mean/allude to??? More text on this one. First Response name slightly medical - not personal or friendly. Massive focus on pink.
BFP - very outdated. Curly serif typeface, feminine yet dated. Lilac colour slightly sickly. Leaves graphics - vague reference to nature?? Minimal text.
New Choice - one of the most outdated on the market. Very 80s style. Dated typography and colour way. Potential rebrand??? Lilac and pink stereotypical.
Dollar General - an own-brand pregnancy test - very simplistic, basic graphics, blue colours used. Simple text used.
Equate - another very simple and basic test. Lilac and blue typical colours. More text heavy than other brands. Basic typography.
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