Friday, 18 January 2019

OUGD603 - New Choice - Initial Ideas

The concept for this project is to breathe new life into pregnancy tests and bring them into the modern world.

Looking at the market, the vast majority of pregnancy tests are packaged/designed/advertised in the same way, and are becoming outdated.

Image result for pregnancy test  Image result for pregnancy test

Image result for pregnancy test  Related image



I feel as though I could potentially re-brand one of these test and give it a more natural, less 'forced' feel. I would potentially like to focus on nature and the naturalness of pregnancy, taking away the scary, artificial element to it. However, I must be careful not to make the packaging design too positive and 'happy' as such. A positive result is not always the result some people want, so the design must be unbiased, in a way.

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