OUGD603 - Roald Dahl - Production of Packaging

Once the final designs were in place, I was able to start producing the actual pieces of packaging.

I initially tried out the cake packaging by printing it onto regular white paper, and printing the green background. After some feedback, I decided that this just didn’t look right. It had a glossy, false effect about it and just didn’t look professional at all. After discovering this, I sourced some dark green card to actually print on to. The printing process was really quite complicated and the design had to be set into three different layers - white, pink and black. Any of the pink bits had to printed in white ink first, and then had to go back through and have the pink printed on top - this was to stop the pink ink getting lost on the dark background. I had to print two versions of this as the first time round some of the colours hadn’t come out right.  I then cut out the net using a craft knife, and place a piece of clear acetate over the window to the product. I fixed the whole thing together with double sided tape, which gave a clean finish. In industry, this net would have been printed using offset lithography, die cut and then glued together by a machine.

  

  

For the frobscottle, I sourced a glass bottle that I felt would be suitable and removed the original label. I then printed my own labels onto matt sticker paper - this had the best contrasting effect against the glossy bottle. I printed my labels in two different colour-ways I wasn’t sure which would work best. After some feedback, I decided that the green and white colour scheme was the best choice as it represented the green drink better. Once stuck onto the bottle, I added some green paint to some water to create the ‘frobscottle’. Flexography would be used to print these labels in an industry setting.

  


I sourced a white stand up pouch for the spaghetti packaging, as this was my original vision for the product. I received some advice that the best way to print onto this would be to use a sticker over the top of the pouch. I decided that the best sort of sticker paper for the pouch was frosted, as it best matched the texture of the actual packaging itself. It was really quite difficult to apply this sticker to the pouch, as it was extremely thin and flimsy. I was left with quite a few air bubbles from where I had stuck the print down, but this was unavoidable due to the flexible nature of the packaging. In industry, flexography would be used to print straight onto the pouch.