Overall, I feel the rebrand has been very successful.
The simplistic and modern style is a breath of fresh air in comparison to the old branding, which was bland and dated.
The main typeface used has a sense of elegance and femininity, which is attractive for the female audience, without being too over the top.
The secondary typeface adds an element of formality and seriousness without being too heavy or hard hitting. The capitalized, sans-serif style creates a sense of luxury, implying that this is a premium product.
The focus on leaves, greenery and foliage is a unique style that will stand out on the market. The ‘back to nature’ theme is prominent, and takes away the scary, daunting nature of a pregnancy test (or other feminine products).
This is further emphasized in the hierarchy of information - facts and statistics are kept to a minimum, and any mention of numbers and figures are small and out of the way.
The simplistic nature of the design means that all clutter is removed, and the product is clear and straightforward - again, something that is attractive to the potential buyer.
Each of the products are very similar in the nature of the packaging, which makes it clear that they are all part of a range. The idea is that the branding will become familiar and trusted, and consumers will be more likely to branch out and try the other products.
On the shelf, the products really differ from others available on the market, and the fresh approach becomes the brand’s own USP. Consumers are to see the brand as calm, relaxed, natural, organic alternative to other heavily medical focused products out there.
Given more time I would have liked to have potentially developed the range further and explored other products that could be included.
In general I feel the products look well-rounded and professional, and the simplicity of the design speaks for itself.
No comments:
Post a Comment