Overall, I feel that this project has been really successful and I have produced an effective outcome.
Looking at the before and after designs side by side, you can see a clear change in style between the two.
The original packaging was very dated and overcomplicated, whilst the new rebrand is clean, fresh and modern.
The lack of graphics used makes a refreshing change, and puts the focus on the text itself.
There is still a light-hearted and quirky element portrayed in the small illustrations - this stops the design from being too formal or serious and adds a pop of colour requested by the client.
The cardboard background carries connotations of health and organic produce, which subliminally portrays a positive message to the consumer.
I managed to reach a well rounded and professional outcome in the space of two days, which I am really happy with. It is important to be able to produce a finalized design in a short amount of time, as the creative industry is infamous for tight deadlines.
I am happy with the amount of work I have produced in the short time frame, and believe that my final design is effective and eye-catching.
Given more time, I would’ve explored a few different ideas further, however this could have led to me potentially overcomplicating the designs and adding too much - so in this sense, the short time-frame has probably been beneficial in producing a simple yet effective final outcome.
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