Wednesday, 1 May 2019

OUGD603 - Ace Tennis Brief - Evaluation

 Overall, I feel my final mascot design works really well.

I believe it answers the brief appropriately as it is sporty, friendly and fun whilst remaining suitable for children.

The friendly facial expression minimizes any scary or aggressive connotations children may have regarding lions, and the large smile alongside the friendly eyes helps counteract this stereotype.

The body language is key to making the mascot relaxed and friendly, with the tennis racket in one hand on his hip and the ball in the other - it appears as if the lion is offering the ball to the children, inviting them to come and play. There is a nice balance between the lion looking laid-back and relaxed, whilst still remaining energetic - he looks as if he is ready and waiting to play.


Due to the short, two-day nature of the brief, I was unable to explore my idea any further.

Given more time, I would’ve liked to have pushed this idea in a few different directions and explored more with the mascot. It would have been nice to see the same lion in different stances and positions, and even with potentially different facial expressions.  However, I do believe I have reached a rounded and professional finished outcome in the short time I had.

No comments:

Post a Comment