Overall, I feel the poster campaign has been really successful.
The contemporary collage style adds a fun, quirky and playful element to the design. The half-tone is used to add a retro element - relating to when the business was first set up in the 1950s.
The illustrations over the top of the images add a sense of energy and swagger - the juxtaposition of the black and white imagery alongside the red pen is engaging and exciting.
The strapline in the corner of each poster further emphasises the focus of the campaign, stating ‘Authentic.Handmade. Handcrafted.’ This puts across a clear message to the audience and solidifies the idea. The ‘handcrafted’ element is then played on using imagery by incorporating craft-based equipment such as scissors and glue.
This is a light-hearted take on the hand prepared
element.
The light-hearted collages suit a contemporary and modern audience, and are relevant and fun in the
current advertising world.
Given more time, I would’ve potentially liked to have created a few more posters and different designs. I would’ve also looked at using the designs across different formats, for example seeing how they functioned online, on a website potentially. However, I did want to stick with a more traditional, print-based outcome in order to allude to the businesses history, rather than swaying towards a more digital approach.
I believe that the posters communicate the desired message very effectively and efficiently - the meaning behind them is very clear. The combination of both imagery and text solidifies this, and they compliment each other really well.
The aesthetic of the campaign is very memorable and would stick in people’s heads - which is the desired result from a project like this.
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