OUGD603 - Cherrytree Bakery Brief - Evaluation

 Overall, I feel the bakery branding is really successful and looks very professional.

The name is appropriate for the brand - it is unique and quirky, and focuses on the equipment used in the bakery, which adds a ‘hand-finished’ element - something mentioned in the brief. Using the word ‘the’ as the first word in the name also adds a ‘premium’ element and a sense of luxury.

The typeface used is a strong, bold, sans-serif style, which again adds an element of formality and luxury. The smaller ‘o’s are reminiscent of other premium products such as alcohol and cosmetics - a feature most commonly seen on Chanel No5 perfume.

The lines under the ‘o’ also put the focus on that letter, which can also represent a number of things - one being the circular turning motion of the dough hook as it moves. Another representation could be the products themselves, as most of them are circular - cupcakes, buns, bread rolls, etc.

The focus on the circles for the accompanying pattern ties the whole branding in nicely together, and adds an element of continuity between the logotype and the graphics. The pattern is simple yet striking, and stands out when placed onto a variety of products.

The colour palette is relaxed and neutral, whilst still eye-catching and engaging. The colours used are very gender neutral, which is important as many bakery branding styles can sway towards being very feminine and girly.

The colours used on top of a beige cardboard background adds a sense of the organic and homemade, which is relevant as Cherrytree Bakery is an independent family-run business.

I am happy with my final design and believe it functions really well, whilst being appropriate for the brand.
Lots of experimentation and development was required before reaching a final outcome, and I found that my idea changed completely from the first initial ideas to the final design.

I believe the reason this branding was so successful is because I pushed myself outside of my comfort zone. Strong, bold and blocky graphics are not my usual choice, and using a different style has been a real eye-opener for me. It has shown me that it is beneficial to explore all the different avenues in a project, before just going ahead with your first initial ideas.