OUGD603 - Roald Dahl - Evaluation

Overall, I feel that this project has been a success.

Each piece of packaging is relevant to each Roald Dahl book, and represents the context of the story.

The wormy spaghetti packaging from The Twits is vibrant and eye-catching with a playful aesthetic. The scribble style typeface is reminiscent of the scruffiness of the The Twits themselves, and the scrawls represent the spaghetti. Quotes from the book are used to describe the product, seen in the phrase ‘bitter and squishy’. ‘Mrs Twits’ is used as almost a brand/company name, as we see in  products such as ‘Betty Crocker’ etc - this is because Mrs Twit cooks this dish for her husband in the story.

The cake packaging from Matilda has a fun and quirky  vibe, with a retro aesthetic. The white ink printed directly onto a dark coloured card has a real authentic feel to it, making it eye-catching and unique. Quotes from the film are used on each panel of the box, adding to the context. The colours used are swatched from the cake scene of the film, which has a murky, vintage feel. Small details such as ‘serves 1’ relate back to the story.

The frobscottle drink from The BFG is simple yet has a premium and decadent feel. The serif typeface portrays a sense of authenticity and gives and ‘oldy-worldy’ feel to the product. The design is based around luxury alcohol packaging, seen in elements such as ‘bubble percentage’ instead of alcohol percentage. This is also demonstrated in the brand name/producer of the product ‘Giant Country Distilling Co.’ - Giant Country being the setting of the story. The green colour scheme relates to the green drink - adding an element of continuity. The way the drink is described on the reverse of the label is taken from the way the character Sophie describes the taste of Frobscottle.

There was a vast amount of research undertaken in order to add context to the products and make the packaging believable. The project itself ran for a long time, 4 months alongside other shorter projects. This is due to the large of amount of work produced for each product.

I believe each piece of packaging represents each story really well, and small, fine details add an almost ‘magical’
 element. The idea behind this project was that these products could have been used in the film - they had to be believable, realistic and true to the story. I think I have achieved this and have produced three really well rounded and well thought out pieces of packaging.

I enjoyed working on a more light-hearted, fun brief and I think it really helped me get in touch with a more playful side to graphic design.