Overall, I feel my final logo works really well.
I believe it answers the brief in a variety of ways - such as referring to African culture and focusing on the nut, but in a unique and unpredictable way.
The three-colour palette is simple yet eye-catching and striking. The red and white colouring of the nut is used, but in a slightly different way with a creamy off-white and pink toned red.
The thick black outline of the nut works alongside the typeface - the width of the two is almost identical, which creates a visual harmony.
The typeface itself alludes to African culture in subtle yet interesting way, and functions playfully alongside the logo whilst still keeping a formal element through the capitalization.
Due to the short, three-day nature of the brief, I was unable to explore my idea further. Given more time, I would’ve liked to have pushed this idea in a few different directions and explored more with form and layout. However, I believe I have reached a rounded and professional finished outcome in the short time I had.
I get the impression that culture and meaning behind the logo was very important for the client, and given more time I would’ve really liked to delve deeper into this. It would have allowed me to really put a strong message behind the logo and would’ve potentially pushed the design process a lot further.
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