Once I had settled on a final font, I began creating a type specimen to display this in a creative and engaging way. I used a baby pink colour to represent a marshmallow-like style and placed this against a dark grey background to help bring it to life. I also included two secondary colours, bright white and a lighter grey. These were in keeping with the soft and neutral theme I wanted, but added an element of variety too. I included a few different symbols and numbers within the specimen to show how the typeface would work in other ways as well as basic letter-forms. I also used the simple outline style to demonstrate how the type could be changed and adapted to suit a particular purpose or use. I think my final typeface is appropriate for use on food and confectionery packaging as it has a clear link to what is already in the industry today. It is fun and soft, yet has a structure and form that allows it to be used in a professional context.
I think my initial approach to the brief was well planned and informed - I had a clear idea of what I wanted to achieve, what I wanted to portray and how I wanted to go about doing it. I think my prior research into existing typefaces really helped drive my work forward and kept me informed on what was appropriate and current in today’s market. I wouldn’t change anything about how I approached the brief, except perhaps done more research - you can never have enough and I think analysing a broader variety of existing typefaces would have increased the amount of
potential ideas I could have generated.
During working on this brief I have learnt more about the structure of letters and increased my knowledge of typeface terminology. This will definitely help aid my work in future projects as I will be able to refer back to how I approached this particular brief and use it to help drive my work forward.
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