Once I had decided on the 5 designs and added a halftone effect to them, I placed them into Illustrator in order to start adding type and other elements.
I started by adding the KFC logo from the Project Pack onto the posters, small in the corner. In order to ensure I got this in the exact same place every time, I created an L-shape that I used to align the logo on each poster.
I wanted to focus on the hand prepared element of the chicken, so I started experimenting with type.
I chose to use a typeface called Integral CF - it is strong, bold, sans-serif and eye-catching. I felt it would be ideal to use against imagery.
Swatching the exact shade of red from the KFC logo, I started playing around with type and phrases.
*large text over poster, small text based around imagery??
I looked at adding a strapline to the posters. 'Authentic. Handmade. Handcrafted'.
This three word strapline is short, snappy and memorable. It puts the point across very clearly.
*more trials
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