People really liked the design and found it really striking, but they said it needed some fine-tuning.
We started experimenting with minor things, like size of text, thickness of text, kerning and colour.
The typeface we chose to use was Integral CF in Bold;
We felt that this typeface was the most appropriate for the poster as it was clear, bold. sans-serif and easy to read. The capitalized nature added a sense of formality, whilst remaining modern and simple.
It was also a nice contrast against the disjointed style text.
*line spacing too wide
*type made thicker - bolder
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