OUGD603 - Hidden Figures - Finalizing Colour Palette

Whilst we were pretty much happy with final design, we just weren't 100% on the colour palette.

So far we had been using a sand coloured beige background, with a dark blue type on top;

We wanted something that would relate back to autism more. During our research stage, we came across some really interesting information about autism and colour.

We learnt that people with autism see colour a lot more vibrant and brighter than everyone else. Certain colours, such as deep red, can become way too strong for people to look at, and even cause distress.

Knowing this, we wanted to go with a colour palette that would be 'autism friendly'. We still wanted a range of different colours to represent the wide spectrum ('rainbow'). However, we felt that a more muted, pastel type range would be most appropriate.

We swatched 5 different shades that we felt would work best;

-purple

-orange

-pink

-green

-blue

This was a varied range and gender neutral (did not sway towards either gender too much).

We tried this out on a poster;

We chose to use the same colour on each poster, but just vary the shades slightly. We were really happy with how this looked - it was still eye-catching but felt more rounded in the singular colour.

We tried this out with the other shades.