OUGD603 - Baby Brand Collab - Further Research

1. Egg New York

2. Mini Mioche

3. Bitte

4. Marmar

5. Iglo + Indi

6. Little Mountains

OUGD603 - Baby Brand Collab - Research

Myself and Abigail have started to undertake some research in to current kids clothing companies, and how they brand themselves.

We came across an article named '8 Cool & Ethical Finnish Kids Clothing Brands', which led us to discover some interesting companies.

1. Vimma

2. Gugguu

3. Kaiko

4. Aarrekid

5. Mainio

6. Papu

OUGD603 - Baby Brand Collab - Brief

For my collaboration brief, I have chosen to work with my good friend Abigail, who is a 3rd year student on the Printed Textiles and Surface Pattern course at Leeds Arts University.

We have put together a brief based around babies/kids clothing. I will be working closely with Abigail as she puts together a kids clothing collection, creating different patterns and prints. I will then be working with her prints to put together the branding and identity for the clothing line, with Abigail's help.

The finished articles will be a full clothing collection, complete with brand name, logo, identity and other relevant pieces.

We will be undertaking some research into current kids/baby wear to see what it already available on the market.

OUG603 - KFC YCN - Competition Submisson

PDF I submitted to YCN;

OUGD603 - KFC YCN - Posters In-Situ

IN-SITU;


*shopping centre screen/billboard


*bus stop poster/billboard


STORE FRONT;

*as posters/banners on side of building


*as large, printed billboard at front of store


*posters in window


*as floor sign and poster in window


PRODUCTS;


*as KFC bucket/packaging

OUGD603 - KFC YCN - Final Poster Designs

After settling on a final design, I mocked the posters up using Photoshop;

OUGD603 - KFC YCN - Mini Crit

I was struggling with my design decisions, so I arranged a mini crit with my peers.

I had three different potential routes/designs, so I showed them these and asked which they preferred.

Idea 1 - pen illustrations on top of images
Idea 2 - strapline in corner of poster
Idea 3 - 'handmade' positioned on each different image




The first designs with the illustrations were most popular. People really liked the fun and quirky vibe they had. However, feedback suggested that the strapline would work well on the illustrated posters as well.

I tried this out in Illustrator;



Instantly I was drawn to how this looked - it was fun and playful, whilst also clearly communicating a message.

OUGD603 - KFC YCN - Design Development

Once I had decided on the 5 designs and added a halftone effect to them, I placed them into Illustrator in order to start adding type and other elements.




I started by adding the KFC logo from the Project Pack onto the posters, small in the corner. In order to ensure I got this in the exact same place every time, I created an L-shape that I used to align the logo on each poster.






I wanted to focus on the hand prepared element of the chicken, so I started experimenting with type.

I chose to use a typeface called Integral CF - it is strong, bold, sans-serif and eye-catching. I felt it would be ideal to use against imagery.

Swatching the exact shade of red from the KFC logo, I started playing around with type and phrases.

*large text over poster, small text based around imagery??

I looked at adding a strapline to the posters. 'Authentic. Handmade. Handcrafted'.

This three word strapline is short, snappy and memorable. It puts the point across very clearly.


*more trials

OUGD603 - KFC YCN - Adding Halftone

During some research, I came across halftone posters;

  

  

I really liked the style of these - I felt it added a vintage/retro element, which I thought could link nicely with the history of KFC (launched in 1950s).

To try this out, I added a Bitmap effect to my collages;

*before and after
 

I sought out some feedback from my peers, who said that the halftone style worked really well and added that 'funky' retro element.