Eta Tea is going to make you love tea time even more—just look at these gorgeous tins! The concept, from Dickson Wong, honors the actual process of getting the perfect tea leaves to the consumer for brewing a delicious cup of tea.
“Eta, the seventh letter of the Greek alphabet (η), is often used as a symbol for seven in many academic areas. For the Eta tea company, it means the seven steps in tea making. The first six processing steps including harvesting, crushing, tearing, curling, oxidizing and grading, which the company have done perfectly for their customers. The seventh step is the final step in making a perfect cup of tea and the only step that takes place in the customer’s hand, brewing.Since Eta is a premium tea brand that only sells highest quality tea products, I traced back to the root of what premium tea meant back in the days when only the privileged could enjoy such beverage in the Western world. I took inspiration not only from old premium tea tins, but also luxury items like premium tobacco tins and vintage cosmetics packaging. I wanted to create a brand and packaging that convey the quality of the tea leaves it contains, and has a classic and elegant look with a hint of modern vibe.”
Using the actual steps of sourcing and creating good tea (and not just the brewing process) situates Eta Tea as a high quality product. Customers today appreciate knowing the story of the products they buy. An enchanting yet bold color palette livens up the vintage inspiration on the tins, with classic serif fonts and sophisticated graphics and accents. The round tins keep tea leaves fresh, but buyers will likely hang on to them long after they’ve emptied them out.
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